Last Sunday night, I was able to attend Adele’s second sold-out concert in Brisbane. The Gabba, Brisbane’s most iconic sporting venue, hosted the largest-ever concert in Brisbane. More than 60,000 people poured into The Gabba. It’s not surprising. This British star has sold millions of albums and won many Grammy awards. He also has one of the most vital voices in the music business.
Adele is so down-to-earth on stage. She is funny, authentic and genuine. She is entertainment royalty and world-class, but people can relate to her.
Adele is a perfect example of a personal brand. We can all learn so much from Adele for our personal branding businesses. Adele shows that we can be a leader and still have meaningful, genuine connections with people.
How does she do it?
1. You instantly recognize her.
Adele’s trademark bold lashes and stunning eyes are the core of her personal brand. Adele prefers dramatic false eyelashes and thick liners. She appeared on stage with her eyes closed during her concert. Her eyes lit up when the song “Hello!” began. The crowd cheered and clapped with delight. They instantly recognized it and felt a connection.
2. She shows us that she is human.
Adele is a comedian with a great sense of humour. Adele is a human being because of her infectious laugh and ability to poke fun at herself when she’s on stage. Despite her cheerful personality, many of her songs have an undertone of sadness. This is something she addresses when speaking directly to the audience. This personal interaction allows her to connect with her fans even more. She is open to her dark sides, but she can also bring light into the room when needed. Instead of moving from one song to the next, she asks her audience: “How are your feelings?” Are you having a blast? Did you get tickets to tonight as a birthday present? It is clear that she cares about her customers and respects them, strengthening her relationship with them. The crowd laughed at her hilarious reaction to Brisbane’s famous subtropical insects, reinforcing her humanity.
3. She shares some aspects of her life, including her interests and vulnerability.
Adele’s performance was a testament to her love for her son. She spoke about how her son makes her world so unique. She made sure to include the children in the show. Adele revealed another, perhaps more surprising, passion during her concert: basketball. Her “kiss cam” was a live video feed that she used during basketball games and other sporting events. It allowed for a camera to scan the crowd to select a couple and encourage them to kiss. This was another glimpse into her sense of humour and “Adele, the person.”
Communication is the key to Adele’s personal brand. It’s not just about her “genius”. And it’s also about her incredible singing abilities. It’s also about her personality, how she interacts with people and how she injects herself into all she does. She is that person who attracts people. She said, “I’m thrilled being me. I’d love to think that people like me more.”
You should be reexamining the way you communicate with others. What can you do to bring out the best in yourself and create a personal brand that is authentic, engaging, and relatable?
It is essential to share your “genius” and expertise. However, to attract people, you must share all aspects of who you are. Blogs, videos, and keynotes should give insight into you as an individual. Not just as an expert. What are your distinctive characteristics? What makes you unique from everyone else? These qualities can be harnessed and shared to create a solid personal brand.
We would love to hear your thoughts.
